Amazon’s smart assistant Alexa makes daily tasks simpler and homes smarter. The voice assistant has been a part of Indian households for six years now. The company claims that the devices with Alexa (like Echo smart speakers or Fire TV Stick) have been purchased by customers from across 99% pin codes in India and have been shared equally amongst users residing in metro and non-metro cities.

Growth of Alexa devices in India: Key numbers

Over the years, Amazon has worked with brands in India to increase the selection of compatible smart home appliances that work with Alexa.
Additionally, around 80% of Alexa’s smart home users have started their journey by purchasing an Echo smart speaker bundled with a smart bulb. These efforts and heightened customer awareness have resulted in a 200% increase in smart home devices connected to Alexa in India in the last three years.
With a rise in connected devices in the last three years, there is also a 100% increase in requests to Alexa for controlling compatible smart home appliances such as smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers.

This includes requests that users can conveniently ask in English, Hindi, or Hinglish, such as, “Alexa, geyser चला दो”, “Alexa, turn off AC after 15 minutes”, or “Alexa, hall की lights dim कर दो”.
Asking Alexa to control the lights is one of the most common smart home requests. Indian customers are also evolving in their smart home journey – in the last year usage of Alexa to control smart fans and smart ACs increased by 37%, which is the highest amongst all smart home appliances.
Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.
Currently, there are thousands of Alexa-compatible smart home appliances for customers to choose from. This selection has increased by 12% in the last year with new products from brands such as Xiaomi, OnePlus, Hindware, and Atomberg. Setting up a smart home powered by Alexa has now become simpler than ever.

What Amazon has to say

Parag Gupta, Director and Country Manager, Amazon Devices, India, said: “Since we launched Alexa and Echo smart speakers in India, the smart home sector has evolved significantly, and voice technology has played a massive role in this. Customers can easily set up a smart home by getting a compatible smart bulb and instantly control with Alexa, or get a smart plug to automate existing appliances. It’s clear that more people are seeing how setting up a smart home is not as complex as they had imagined,” said “We’re encouraged by this growing trend and are excited to continue innovating on behalf of our customers. With the rising selection of smart home devices that work with Alexa, I am excited to see more Indians adopt the smart way of living.”





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