When the rebranding of Twitter took place, the main idea was to project a platform which was not just about tweeting. Elon Musk had made his intentions clear about turning the social media platform into an “everything app”. Now, it seems like X is taking a step in that direction. The social media platform has announced a new feature for companies. In a post on X, the Hiring handle said that organisations can now feature important roles and reach relevant candidates. “Feature your most critical roles and organically reach millions of relevant candidates,” X said in the post. However, the feature is in beta stage right now and will be available exclusively for Verified Organisations only.

Taking on LinkedIn?

While it is still far away from being a threat to LinkedIn, the feature is to rival the Microsoft-owned platform in some form. LinkedIn remains quite popular with organisations and users when it comes to job listings. X is giving Verified Organisations an alternative to reach out to candidates and post jobs. Having said that, the feature is still in beta stage and perhaps X is assessing the interest from organisations before rolling out other features that could rival LinkedIn.

What are Verified Organisations on X?

Any organisation that purchases a subscription to Verified Organisations will receive a gold checkmark and square avatar if they are a business or non-profit, or a grey checkmark and square avatar if they are a governmental or multilateral organisation. In India, the monthly fee to become a Verified Organisation on X is Rs 82,300.
Verified Organisations receive a number of customisations to their profile. In addition to gold checkmarks, businesses also receive a square avatar, clearly distinguishing them from other organisations.
All Verified Organisations accounts also receive a new tab on their profile that lists all affiliated accounts. This appears next to the posts tab and displays any affiliated accounts.

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