The EV was also teased by Xiaomi CEO Lei Jun on social media platform X. The teased car has a grey shade with five-spoke alloy wheels paired with Michelin tyres. The Mi logo is placed on the wheel cap. At the event, Jun said that the car is inspired from advanced car systems like the rival Elon Musk-led Tesla’s Model S. Its side view mirror also seems to include a camera similar to a Tesla car. The company also announced that it was aiming to become one of the world’s top five automakers.
Xiaomi EV Technology Launch
Xiaomi SU7: Price and availability
According to a report by Economic Times, the company is expected to launch three different models — Xiaomi SU7, Xiaomi SU7 Pro and Xiaomi SU7 Ultra — that may come with varying ranges and features. The base Xiaomi SU7 model is expected to have a top speed of 210km per hour speed while the SU7 Max variant may offer up to 265 km/h speed.
Apart from hinting at the car’s integration with smartphones and smart home accessories, the company hasn’t confirmed any other details like pricing and tech specs of the car. Currently, the EV is in trial production and is expected to hit the Chinese market in the coming months..
Xiaomi’s plans for its EV unit
According to a report by the news agency Reuters, Xiaomi’s first car is making its debut at a time when the world’s largest auto market is struggling with slowing demand and high supply. This has started a cut-throat pricing war amongst companies.
However, this didn’t stop Xiaomi Chief Executive Lei Jun from outlining big ambitions which include building “a dream car comparable to Porsche and Tesla”.
At the event Jun said: “By working hard over the next 15 to 20 years, we will become one of the world’s top 5 automakers, striving to lift China’s overall automobile industry.”
Like several other tech firms, Xiaomi has been seeking to diversify beyond its core business to EVs. In 2021, the company announced its plans for the first time.
The company has already promised an investment of $10 billion in its auto business over a decade. Moreover, Chinese authorities approved only a few new players in the country to balance the supply and demand and Xiaomi is one of them.
At the launch event in Beijing, Jun said the autonomous driving capabilities of Xiaomi cars would be the best in the industry.
The Xiaomi-branded cars will be produced by a unit of state-owned automaker BAIC Group in a Beijing factory. The factory has a capacity to produce 200,000 vehicles annually.